EXPERIENCE
2018-2023 | Creative director. Digital Agua, Advertising Agency
We co-found a marketing and advertising agency, where I assumed leadership of the agency's creative team, in charge of conceptualizing, designing and executing marketing and advertising campaigns for various clients. I developed the creative process, from research, brainstorming, storyboarding, graphic design, web design, product design, audiovisual design, to photographic production and activation. I coordinated planning with media and accounts for pre- and post-production. I evaluated the impact and ROI of the campaigns, with analysis and measurement tools, prepared reports and presentations, we managed to increase customer satisfaction and loyalty.
2016-2017 | Industrial design and product development. Faboce, Ceramic and Porcelain Industry
Carry out the industrial design and development of ceramic and porcelain products with more than 40 unpublished product designs and the digitalization process of 150 products, applying innovation criteria, functionality in various architectural applications in the digital ceramic production process. Collaborating with the commercial, engineering, production and quality team, to ensure the strategic, technical, and economic viability of the products, as well as compliance with TÜV Rheinland regulations and standards.
2014-2015 | Information and Communications Technologies (ICT) Administrator. Siadi, Construction and Consulting Company
Managed the company's technological infrastructure and resources, including hardware, software, network and security. I implemented and updated the operating systems and the computer system, both on office and construction equipment, using platforms such as Windows, Linux, MacOS. I resolved problems and incidents with technology, providing technical assistance to the user.
2011-2013 | Art direction. Athos TBWA Advertising Agency
Work in the agency's creative team, designing the conceptualization and execution of marketing and advertising campaigns for various clients, both national and international, from the storyboard processes, graphic design, and product design. I coordinated the work with the planning, media, accounts and production executives, to guarantee the coherence, quality and effectiveness of the campaigns.
UNIVERSITY ACADEMIC TRAINING
2023 | Postgraduate Unit, Diploma in Higher Education. Bolivian Catholic University “San Pablo” Tarija
I developed competency-based study plans with teaching strategies, collaborative learning activities, evaluation criteria, synchronous and asynchronous presentations in streaming with resolution of projects and use cases.
2015 | Unidad de Postgrado, Diplomado en Marketing Digital. Edinburgh Napier University - NCFE, Shaw Academy CPD
I developed digital marketing strategies, using Inbound Marketing, Conversion Funnels, E-commerce on the Web, Google Ads and Meta with Facebook and Instagram Ads
2012 | Postgraduate Unit, Diploma in Professional Photography. Bolivian Evangelical University
I carried out photography studies in different schemes, such as portrait, product, documentary, with reflex cameras, mirrorless cameras, lenses, flashes, tripods, lighting, restoration, advanced image treatment and post-production.
2011 | Bachelor's Degree in Advertising Graphic Design. Private University of Santa Cruz de la Sierra
I carried out marketing studies applying graphic design oriented to digital media platforms, developed strategic marketing campaigns, branding design and graphic communication in coherence with the values of the corporate cultural context.
2009 | Certification in Photography Workshop. The Factory, Film School
I completed studies in photography workshops that gave me skills to stage photographic environments, typologies, equipment management, resolve documentary situations, control quality and seek continuous improvement in the field of photography.
2008 | Certification in Management, leadership and quality. Private University of Santa Cruz de la Sierra - Transredes
Coordinate leadership, work team management, decision making, problem solving, strategic planning, quality control and continuous improvement.
2007 | Bachelor's Degree in Systems Engineering. Bolivian Catholic University “San Pablo” Cochabamba
Advanced studies with four years of training and experience in computer solutions. Knowledge of IT infrastructure, artificial intelligence, software development, networks, information security and project management. After completing my university studies, I encountered bureaucratic obstacles and challenges with the validation of credits during my university transfer, which unfortunately could not be resolved in time. This prevented me from graduating or processing the title issuance at the national level. At that time, a very promising job opportunity in another city hindered the resolution of these issues. Despite this, I have gained the necessary work experience for my career.
2006 | Certification in Audiovisual Editing in Final Cut Pro X. Bolivian Catholic University “San Pablo” Cochabamba
I produced professional video editing for advertising, marketing, presentations with special effects, transitions, titles, animations, color and audio correction.
2002 | Certification in Security Specialization, ICT audit. Bolivian Catholic University “San Pablo” Tarija
Design network security schemes, applications, vulnerability analysis, risk management, security audits and computer legislation.
2000 | Secondary Unit, Bachelor of Humanities. Hermano Felipe Palazón High School
High school graduate.
PROCEDIMENTAL COMPETENCES
Execution of guerrilla marketing campaigns and strategies on social networks with conversion funnels.
Creation and development of logo branding.
Development of responsive websites. Multiplatform with SEO strategies and search engine positioning.
Development of Generative Artificial Intelligence models on AGIS platforms.
Interpretation of Metrics and Big data.
CONCEPTUAL COMPETENCES
Expertise in digital marketing.
Mastery of generative AI.
Creativity and innovation in product.
User-centered design.
Visual communication skills.
Commitment to continuous learning.
ATTITUDINAL COMPETENCES
Analysis and problem solving skills.
Creativity and innovation.
Orientation to results.
Leadership, coordination and teamwork.
Empathy and effective communication skills.
Continuous improvement.
Adaptability to change.
Initiative and proactivity.
Respect, responsibility and commitment.
COMPUTER SKILLS
Editing: Adobe Creative CC Suite, Maxon Cinema 4D, Apple FinalCut Pro X., Topaz Labs Suite, CaptureOne, Audacity.
Programming: Microsoft Visual Studio Code, Cursor IDE.
Office automation: Microsoft Office, Google Workspace.
Platforms: Mac OS, Windows, Fedora Linux.
Support: TeamViewer.
Virtual Machines: VMWare, VirtualBox.
Live Stream: OBS Studio, Camtasia, Streamyard, Zoom, Google Meet.
LANGUAGES
Spanish: native mother tongue.
English: EFSET English Certificate 94/100 B2 Proficient Certification from the CEFR. Comprehension: high. Expression: medium. Writing: high.
AWARDS
2017 | Participate in “Hello Project”, an exhibition in Iran for the United Nations, alongside 130 of the most talented designers selected from 75 countries.
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2015 | Winner of a photographic series, presented at VSCO Selects in New York.
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2012 | Exhibition of the photographic exhibition “Approaches”, 1st place at the Simón I. Patiño Center.
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2010 | "Concrete Poetry" poster design exhibition at the Santa Cruz Cultural Center
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