Claure Digital Frontier

CURRICULUM

VITAE

EXPERIENCE

2018-2023 | Creative director. Digital Agua, Marketing and Advertising Agency

I assumed leadership of the agency's creative team, in charge of conceptualizing, designing and executing marketing and advertising campaigns for various clients. I developed the creative process, from research, brainstorming, storyboarding, graphic design, web design, product design, audiovisual design, to photographic production and activation. I coordinated planning with media and accounts for pre- and post-production. I evaluated the impact and ROI of the campaigns, with analysis and measurement tools, prepared reports and presentations, we managed to increase customer satisfaction and loyalty.

2016-2018 | Industrial design and product development. Faboce, Ceramic and Porcelain Industry

Carry out the industrial design and development of ceramic and porcelain products with more than 40 unpublished product designs and the digitalization process of 150 products, applying innovation criteria, functionality in various architectural applications in the digital ceramic production process. Collaborating with the commercial, engineering, production and quality team, to ensure the strategic, technical, and economic viability of the products, as well as compliance with TÜV Rheinland regulations and standards.

2014-2015 | Creative strategist, DDB Advertising Agency Buenos Aires, Argentina

Managed the company's technological infrastructure and resources, including hardware, software, network and security. I implemented and updated the operating systems and the computer system, both on office and construction equipment, using platforms such as Windows, Linux, MacOS. I resolved problems and incidents with technology, providing technical assistance to the user.

2010-2014 | Art direction. Athos TBWA Advertising Agency

Work in the agency's creative team, designing the conceptualization and execution of marketing and advertising campaigns for various clients, both national and international, from the storyboard processes, graphic design, and product design. I coordinated the work with the planning, media, accounts and production executives, to guarantee the coherence, quality and effectiveness of the campaigns.

2009-2010 | Information and Communications Technologies (ICT) Administrator. Siadi, Construction and Consulting Company

UNIVERSITY ACADEMIC TRAINING

2023 | Postgraduate degree in Higher Education. Diplomado de Universidad Católica Boliviana “San Pablo” Tarija

I developed competency-based study plans with teaching strategies, collaborative learning activities, evaluation criteria, synchronous and asynchronous presentations in streaming with resolution of projects and use cases.

2015 | Postgraduate degree in Digital Marketing. Diplomado de Edinburgh Napier University - NCFE, Shaw Academy CPD

I developed digital marketing strategies, using Inbound Marketing, Conversion Funnels, E-commerce on the Web, Google Ads and Meta with Facebook and Instagram Ads

2012 | Postgraduate degree in Professional Photography. Diplomado de Universidad Evangélica Boliviana

I carried out photography studies in different schemes, such as portrait, product, documentary, with reflex cameras, mirrorless cameras, lenses, flashes, tripods, lighting, restoration, advanced image treatment and post-production.

2011 | Bachelor's degree in Advertising Graphic Design. Licenciatura en la Universidad Privada de Santa Cruz de la Sierra

I carried out marketing studies applying graphic design oriented to digital media platforms, developed strategic marketing campaigns, branding design and graphic communication in coherence with the values of the corporate cultural context.

2009 | Certification in Photography Workshop. The Factory, Film School

I completed studies in photography workshops that gave me skills to stage photographic environments, typologies, equipment management, resolve documentary situations, control quality and seek continuous improvement in the field of photography.

2008 | Certification in Management, leadership and quality. Universidad Privada de Santa Cruz de la Sierra - Transredes

Coordinate leadership, work team management, decision making, problem solving, strategic planning, quality control and continuous improvement.

2008 | Certification in Security Specialization, ICT audit. Universidad Católica Boliviana “San Pablo” Tarija

Design network security schemes, applications, vulnerability analysis, risk management, security audits and computer legislation.

2007 | Bachelor's degree in Systems Engineering. Licenciatura en Ingeniería de Sistemas en la Universidad Católica Boliviana “San Pablo” Cochabamba

Advanced studies with four years of training and experience in computer solutions. Knowledge of IT infrastructure, artificial intelligence, software development, networks, information security and project management.

2006 | Certification in Audiovisual Editing in Final Cut Pro X.Universidad Católica Boliviana “San Pablo” Cochabamba

I produced professional video editing for advertising, marketing, presentations with special effects, transitions, titles, animations, color and audio correction.

2000 | Bachelor of Humanities. Hermano Felipe Palazón High School

High school graduate.

COMPUTER SKILLS

Design

Adobe Photoshop

Adobe Illustrator Adobe AfterEffects

Adobe InDesign Maxon Cinema 4D Apple Final Cut X.

CaptureOne

Audacity

Figma

Development

Python

CSS/HTML React/Javascript

Typescript/Angular

Dart/Flutter

Productivity Microsoft Office Google Workspace

OBS Studio

Camtasia Studio

Streamyard Studio

Google Meet

Zoom

Platforms

Apple MacOS X

Microsoft Windows

Fedora Linux

Kali Linux

VMWare VM

VirtualBox VM

TeamViewer

Moodle LMS

Neo LMS

PROCEDIMENTAL COMPETENCES

Marketing

Execution of guerrilla marketing campaigns and strategies on social networks with conversion funnels.

Design

Creation and development of logo branding.

Web Development

Development of responsive websites.

Multiplatform with SEO strategies and search engine positioning.

Artificial Intelligence

Development of Generative Artificial Intelligence models on AGIS platforms.

Data Analysis

Interpretation of Metrics and Big Data.

CONCEPTUAL COMPETENCES

Expertise

Expertise in digital marketing.

Mastery of gen AI.

Creativity

Creativity and innovation in product.

Design

User-centered design.

Visual communication skills.

Learning

Commitment to continuous learning.

ATTITUDINAL COMPETENCES

Skills

Analysis and problem-solving skills.

Empathy and effective communication skills.

Creativity

Creativity and innovation.

Results Orientation

Orientation to results.

Continuous improvement.

Leadership

Leadership, coordination, and teamwork.

Adaptability

Adaptability to change.

Initiative:

Initiative and proactivity.

Values

Respect, responsibility, and commitment.

LANGUAGES

Spanish: native mother tongue.

English: EFSET English Certificate 94/100 B2 Proficient Certification from the CEFR. Comprehension: high. Expression: medium. Writing: high.

AWARDS

2017 | Participate in “Hello Project”, an exhibition in Iran for the United Nations, alongside 130 of the most talented designers selected from 75 countries.