The strands of its DNA combine design, marketing and technology, three pillars that, executed correctly, are an unstoppable strategy. As a creative director, he conceptualizes and executes successful campaigns, increasing customer satisfaction and loyalty. He designs and develops unprecedented ceramic products, applying criteria of innovation and functionality. He manages technological infrastructure, solving problems and providing support to users. As a digital marketing specialist, he implements Inbound Marketing strategies, Conversion Funnels, E-commerce, Google Ads and Meta with Facebook and Instagram Ads. With a Diploma in Digital Marketing from Edinburgh Napier University and a diploma in Higher Education from the Universidad Católica Boliviana, he is trained in the latest trends in technology, including the model of teaching strategies by competencies in teaching and the application of teaching models. Generative artificial intelligence for content creation and trend prediction.

His personality drives him to take initiative and leadership, coordinate work teams, make decisions, solve problems and plan strategies. He has experience in project management and leadership, which allows him to work effectively in demanding environments, solving problems analytically, I can make strategic decisions in digital marketing, content creation and advertising photography. Solving problems creatively and efficiently, seeking innovative solutions that meet the needs of the company.

"If there is something that I really enjoy when I work, it is following my creation process until I reach the conception of the idea, this is the eureka moment when we conceptualize the purpose behind the project, that spark that we call creativity, the same one that induces us by a five-step process to get there, this is part of that passion that I feel when I do my work, from content creation, branding management and photography combined with my knowledge in design and computing.

"They say that every story has a beginning, certainly mine began at a young age during childhood, I was always curious to learn about science and technology by being inspired by the stories and stories of my father, a brilliant Mechanical Engineer with whom We always maintained the habit of talking about his work and technology at every lunch meeting, dinner, even having tea, there were long conversations talking about each technological advance that occurred in the world, when we shared articles from those beloved magazines from the 90s. , “Muy Interesante” and “Conozca Más” that bring back fond memories for many of us, until one moment in 93, he came home with a TDK 486DX2 computer with MSDOS and Windows 3.11, from that moment at the age of ten I delved into the field of computer science, I started at ten years old by attending institutes every vacation until I couldn't stop and extended my classes during high school, thus I discovered a world of unlimited knowledge and an insatiable hunger to learn everything, even before the arrival of the internet with Dial-up connections to my city in 1997. At that time when I was 15 years old I distributed Zapping magazine, the first digital and printed magazine, in high school. Two years later when I graduated I had the satisfaction of winning a science contest with an education program capable of teaching mathematics, the following year I would begin my engineering studies in the vocation that would fill my spirit for the rest of my life.